LinkedIn Image Sizes for Profiles, Pages, and Posts

Professional Polish on LinkedIn

LinkedIn is where first impressions translate directly into business opportunities. A hiring manager deciding whether to contact you, a prospect evaluating your company, a journalist checking your background — all of them are looking at your profile images within the first five seconds. A blurry banner, a pixelated logo, or an oddly cropped profile picture signals that you lack attention to detail. On a platform where professionalism is the primary currency, this is an expensive mistake.

Personal Profile Dimensions

• Profile picture: 400 × 400 px (displayed as a circle)
• Background banner: 1584 × 396 px (4:1 ratio)

LinkedIn displays profile pictures as circles and compresses them moderately. Upload at 400 × 400 px minimum, and use a clean, high-contrast image against a simple background. Professional headshots with an uncluttered background consistently outperform casual selfies in profile view counts. For the background banner, design at exactly 1584 × 396 px. The banner is cropped on mobile — keep important content in the central 60% of the horizontal width.

Company Page Dimensions

• Logo: 300 × 300 px (displayed at various sizes, so upload at 300 × 300 px minimum)
• Cover image: 1128 × 191 px (very wide, very short — 5.9:1 ratio)
• Square logo (for ads): 100 × 100 px minimum

The Company Page cover image has one of the most extreme aspect ratios on any major social platform. At 5.9:1, it essentially functions as a horizontal banner strip. Design this as a wide panoramic with a simple, clean visual: a tagline, a brand-consistent illustration, or a wide-format photograph with your logo centered. Avoid detailed imagery — it will be impossible to read at this extreme width-to-height ratio.

Post Images and Articles

• Single image post: 1200 × 627 px (1.91:1)
• Multiple image post: 1080 × 1080 px per image
• Article cover image: 1200 × 644 px
• Document carousel pages: 1080 × 1080 px or 1080 × 1350 px

LinkedIn's feed is predominantly desktop-viewed compared to other social platforms, so landscape-format post images (1200 × 627 px) perform well. Document carousels — PDFs uploaded as multi-page scrollable posts — have become one of LinkedIn's highest-performing content formats. Design carousel pages at 1080 × 1080 px for a clean square format that reads well on both desktop and mobile.

LinkedIn Ads Specifications

If you run LinkedIn advertising, the specifications are stricter. Single Image Ads require a minimum of 100 × 100 px for the company logo and recommend 1200 × 627 px for the ad image. Video ads require 1920 × 1080 px (16:9) or 1080 × 1080 px (1:1). Always check the LinkedIn Campaign Manager for current ad specifications before creating campaign assets, as these change more frequently than organic post specs.

Practical Tips

• Use PNG for your profile picture and company logo — JPEG compression on circular crops creates visible artifacts at the circle edges.
• LinkedIn's banner crops to different dimensions on mobile — test on the LinkedIn mobile app before publishing.
• For document carousels, design slides that work as individual images even if a viewer doesn't swipe through the full deck. The first slide must create enough curiosity to prompt the click.
• Keep your profile picture and banner visually cohesive. A profile photo with a white background and a dark-navy banner looks intentional and professional.

Common Mistakes

The most common LinkedIn image mistake is using a personal profile photo that was taken for another platform — a casual Instagram selfie or a vacation photo. LinkedIn's audience expects professional-context photography. A neutral background and business-appropriate clothing in your profile photo can meaningfully improve your InMail response rate.

For Company Pages, many brands upload their logo at low resolution (100 × 100 px), which renders as a blurry placeholder on high-DPI displays. Always upload logos at 300 × 300 px minimum, ideally as a high-resolution PNG.

Summary Checklist

• Personal profile picture: 400 × 400 px (circle crop)
• Personal banner: 1584 × 396 px
• Company logo: 300 × 300 px (PNG)
• Company cover: 1128 × 191 px
• Post image: 1200 × 627 px
• Carousel slide: 1080 × 1080 px