Social Media Image Sizes: The Complete 2026 Cheat Sheet

Why Image Sizes Still Matter in 2026

Every social media platform uses different image dimensions — and those specifications change more often than most people realize. An Instagram profile picture is cropped to a circle at 110 px on mobile but stored at 320 × 320 px. A LinkedIn company logo is displayed at 60 × 60 px in search results but needs to be uploaded at 300 × 300 px to look sharp on high-DPI screens. A YouTube thumbnail that's even one pixel short of the 1280 × 720 px minimum gets rejected outright.

Uploading the wrong size doesn't just look bad — it signals to the algorithm that you're not a serious creator, which affects reach. This cheat sheet covers every major platform's current specifications in one place, organized by image type, so you can bookmark it and come back whenever you need the right number fast.

Instagram Image Sizes

• Profile picture: 320 × 320 px (displayed as a circle, shown at 110 px on mobile)
• Feed post — square: 1080 × 1080 px (1:1)
• Feed post — portrait: 1080 × 1350 px (4:5) — maximum vertical space in feed
• Feed post — landscape: 1080 × 566 px (1.91:1)
• Stories and Reels: 1080 × 1920 px (9:16), keep text within central 1080 × 1420 px safe zone
• Carousel posts: same dimensions as single feed posts; all slides must use the same ratio

Portrait (4:5) takes up the most vertical space in the feed and consistently outperforms square in organic reach studies. For Reels covers, keep your subject and any text within the central safe zone — the top and bottom are cropped in grid view.

Facebook Image Sizes

• Profile picture: 170 × 170 px (desktop), displayed as circle
• Cover photo: 820 × 312 px (desktop) / 640 × 360 px (mobile) — design at 820 × 462 px and keep key content centered in 820 × 312 px
• Feed post image: 1200 × 630 px recommended
• Event cover: 1920 × 1005 px
• Story: 1080 × 1920 px (9:16)
• Group cover: 1640 × 856 px

Twitter / X Image Sizes

• Profile picture: 400 × 400 px minimum (recommended: 400 × 400 px), circle crop
• Header / banner: 1500 × 500 px
• Tweet image — single: 1200 × 675 px (16:9) or 1200 × 1200 px (1:1)
• Tweet image — two images: each crops to 1200 × 675 px
• Tweet image — four images: each crops to 1200 × 1200 px
• Card image (link preview): 1200 × 628 px

The X/Twitter header is cropped differently on mobile and desktop — keep text and logos away from the edges. A common mistake is placing a logo in the bottom-left corner, where the profile picture circle overlaps it on mobile.

LinkedIn Image Sizes

• Personal profile photo: 400 × 400 px minimum, up to 7680 × 4320 px
• Personal background banner: 1584 × 396 px
• Company page logo: 300 × 300 px (shown at 60 × 60 px in feeds — keep it simple)
• Company cover image: 1128 × 191 px
• Post / shared image: 1200 × 627 px
• Article cover: 1920 × 1080 px (16:9)
• Story: 1080 × 1920 px (9:16)

YouTube Image Sizes

• Channel icon (profile): 800 × 800 px minimum, displayed as circle
• Channel banner / art: 2560 × 1440 px total; safe zone for all devices: 1546 × 423 px centered
• Video thumbnail: 1280 × 720 px (minimum), 16:9 ratio — this is the single most impactful image on a YouTube channel
• End screen elements: Scaled from the video frame; no separate upload

The YouTube channel banner is the most complex resize challenge on any platform — it must look correct on TV (full 2560 × 1440 px), desktop (2560 × 423 px strip), tablet, and mobile. Always design the TV version first, then verify the 1546 × 423 px safe zone contains everything important.

TikTok Image Sizes

• Profile picture: 200 × 200 px minimum, circle crop
• Video cover / thumbnail: 1080 × 1920 px (9:16) — use the top-center 1080 × 1080 px for the most important visual
• Photo mode posts: 1080 × 1920 px portrait or 1080 × 1080 px square

Pinterest Image Sizes

• Profile picture: 165 × 165 px, circle crop
• Standard Pin: 1000 × 1500 px (2:3) — the ideal ratio for feed visibility
• Square Pin: 1000 × 1000 px (1:1)
• Long Pin: up to 1000 × 2100 px (anything taller is truncated in the feed)
• Board cover: 800 × 450 px

Pinterest is the one major platform where taller images reliably outperform square ones. The 2:3 ratio (1000 × 1500 px) is the standard to use for all content unless you have a specific reason to go square.

Snapchat Image Sizes

• Snap / Story: 1080 × 1920 px (9:16)
• Spotlight: 1080 × 1920 px (9:16)
• Geofilter: 1080 × 2340 px
• Profile picture (Bitmoji): Generated in-app, no manual upload

Threads Image Sizes

• Profile picture: Synced from Instagram — change it there
• Post image — portrait: 1080 × 1350 px (4:5)
• Post image — square: 1080 × 1080 px (1:1)
• Post image — landscape: 1080 × 566 px (1.91:1)

WhatsApp Image Sizes

• Profile picture: 500 × 500 px minimum, circle crop
• Status (Story): 1080 × 1920 px (9:16)
• Shared photos in chat: Auto-compressed to ~1600 × 1600 px max — send as Document to preserve original quality
• Business account cover: 640 × 338 px

Discord Image Sizes

• Server icon: 512 × 512 px, circle crop (minimum 64 × 64 px)
• Server banner: 960 × 540 px minimum (16:9)
• Server invite splash: 1920 × 1080 px
• User avatar: 512 × 512 px recommended, circle crop
• Custom emoji: 128 × 128 px, PNG or GIF, max 256 KB
• Stickers: 320 × 320 px, max 512 KB

Reddit Image Sizes

• Community icon: 256 × 256 px, circle crop
• Desktop banner: 1920 × 384 px (redesign only — not visible on old.reddit.com)
• Mobile banner: 1920 × 256 px
• Post image: 1200 × 900 px (4:3) or 1080 × 1080 px (1:1)
• Profile avatar: 256 × 256 px, circle crop

Twitch Image Sizes

• Profile picture: 256 × 256 px, circle crop (recommended; animated GIF for Partners/Affiliates)
• Offline screen: 1920 × 1080 px (16:9)
• Channel panels: exactly 320 px wide, up to 300 px tall
• Emotes: 28 × 28 / 56 × 56 / 112 × 112 px (all three required)
• Badges: 18 × 18 / 36 × 36 / 72 × 72 px (all three required)
• Channel point icon: 112 × 112 px

Telegram Image Sizes

• Profile photo: 640 × 640 px minimum, 1280 × 1280 px recommended, circle crop
• Group / channel icon: 640 × 640 px minimum, 1280 × 1280 px recommended
• Static sticker: 512 × 512 px, transparent PNG, max 512 KB
• Animated sticker: 512 × 512 px, TGS format, max 64 KB
• Chat background: 1080 × 1920 px recommended
• Shared photos: Auto-compressed — send as File to preserve original quality

Universal Rules That Apply to Every Platform

Across all 14 platforms in this guide, four principles hold without exception:

1. Profile pictures are always circles. Every major platform crops profile photos to a circle. Design your artwork in a circle crop tool before uploading, not just in a square canvas — content at the corners is never visible.
2. Upload at the highest resolution the platform accepts. Platforms scale images down for display but serve larger versions to high-DPI (Retina) screens. Always upload at the full recommended size, not the minimum.
3. File format matters for transparency. If your image has a transparent background (logos, stickers, emotes), always upload as PNG, not JPG. JPEG cannot store transparency and will replace it with white or black, destroying the effect.
4. Photo compression in messaging apps is lossy. Both WhatsApp and Telegram compress photos sent in chat. Always send important images — design work, infographics, screenshots with text — as a File or Document, not as a Photo.